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Museum of Contemporary Art

Ušće 10, blok 15, Belgrade
Working hours: from 10:00 to 18:00, Thursday from 10:00 to 22:00
The Museum is closed on Tuesdays
Admission fees
Individual visit - 300 rsd
Group visit - 200 rsd
Students, pensioners - 150 rsd
Free admission on Wednesdays/p>

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Salon of the Museum of Contemporary Art

14 Pariska St., Belgrade
Working hours: from 12:00 to 20:00, except Tuesdays
Admission is free of charge

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Gallery-Legacy of Milica Zorić & Rodoljub Čolaković

2 Rodoljuba Čolakovića St, Belgrade
Working hours: from 12:00 to 20:00, except Tuesdays
Admission is free of charge

Civic Modernism and Popular Culture

Programme | 04.07.2012
Civic Modernism and Popular Culture
Episodes of the Stylish, the Fashionable, and the Modern (1918-1941)

Gallery-Legacy of Milica Zorić & Rodoljub Čolaković, 2 Rodoljub Čolaković St.
July 4 - September 3, 2012.

Author: Simona Čupić

The end of the First World War signalled the beginning of the period of rapid modernisation of the Serbian society, at least in its outward manifestations. The spaces of public gathering, and to even greater extent the public parties, tell the story of the new concerns, of the stylish and fashionable events, as well as of a different lifestyle and an organisation of the leisure time that were becoming the status symbols and the emblematic components of the new model of life for the growing ranks of the Europeanised citizenry. The idea behind the exhibition was to point out to the distinctive features of interwar culture through the visual interpretation of the urban day-to-day life, emphasising the relations between the fashion, popular culture, arts, social and historical conditions.

Thematically divided into sections focusing on the various events in the realm of popular culture (e.g., the Belgrade performance of the variety-show star Josephine Baker, the visit by champion tennis player Henri Cochet, the opening of the Belgrade Zoo) and the possibility of their translation into the field of visual arts – painting, film, photography, design – the role of the stylish and the fashionable in the construction of the civic identity of the Serbian society is presented on this occasion also as a testimony of the unstoppable expansion of consumerism into the well-guarded elitist domain. By its wide spread and influence, the mass culture, although a form of cultural practice, is precisely the form in which the value system, as well as the matter-of-fact state-of-affairs of a society is most clearly perceived, which is something the „High Art“ limited to the elite by and large does not provide us with. Bearing this in mind, the basic idea of the exhibition Civic Modernism and Popular Culture. Episodes of the Stylish, the Fashionable and the Modern was to engage in the pursuit of that inconspicuous, and often disregarded, points where these two strands of culture intertwine.

Featured at the exhibition are some 50 artworks (paintings, drawings, posters, photographs, films…) by numerous authors: Paja Jovanović, Sava Šumanović, Petar Dobrović, Ivan Radović, Miloš Golubović, Zora Petrović, Vasa Pomorišac, Ivan Tabaković, Natalija Cvetković, Bogdan Šuput, Mladen Josić, Kosta Hakman, Milan Konjović, Milena Pavlović Barili, Veljko Stanojević, Dušan Janković et al.

The exhibition Civic Modernism and Popular Culture. Episodes of the Stylish, the Fashionable, and the Modern is realised in collaboration with the Gallery of Matica Srpska, which is where it was originally shown in 2011. Enlarged in content, the exhibition will be displayed in Belgrade, at the Gallery-Legacy of Milica Zorić and Rodoljub Čolaković, the exhibition venue of the Museum of Contemporary Art.

This exhibition won the prize as the best exhibition in Serbia in 2011 awarded by the Society of Art Historians.

For their collaboration the Museum of Contemporary Art wishes to give its thanks to: the Gallery of Matica Srpska in Novi Sad, the National Museum and the Museum of Applied Art in Belgrade, the SANU (Serbian Academy of Science and Arts) Gallery in Belgrade, the Gallery of Milena Pavlović Barili in Požarevac, the Art Gallery “Sava Šumanović” in Šid, as well as to the private collectors.

Civic Modernism and Popular Culture
Civic Modernism and Popular Culture
Civic Modernism and Popular Culture
Civic Modernism and Popular Culture
Civic Modernism and Popular Culture
Civic Modernism and Popular Culture
Civic Modernism and Popular Culture